With none earth-shattering sports activities and crypto headlines this previous week, it was nonetheless a really energetic week nonetheless. The UFC is pulling out a brand new fan engagement device that rewards fighters with a crypto bonus, a brand new blockchain is getting into the NFT enviornment, and pairing with a soccer legend to take action, and ESPN is partnering with Tom Brady’s autograph.
It’s all only a week’s value of motion within the crossover panorama of sports activities and cryptocurrency that we cowl each Sunday on The Sports activities Slice. Let’s assessment.
The Sports activities Slice
Blockchain.com Hires New World Sports activities And Leisure Partnerships Lead
Blockchain.com has had some sports activities engagement in it’s early days, but it surely appears to be like positioned to double-down, making a brand new rent this week with Miami-based Marissa Brooks, who will function the corporate’s lead executor for sports activities and leisure partnerships. Brooks brings a depth of expertise, from earlier roles on the Miami Warmth, LVMH subsidiary Hublot, and now working her personal model partnerships and occasions agency.
The UFC’s New Fan Engagement Software That Pays Fighter Bonuses In Crypto
The UFC has rolled out a brand new fighter bonus program referred to as the ‘Fan Bonus of the Evening,’ which can give followers the power to vote for his or her favourite fighter performances on pay-per-view fights. Prime three fighters decided by the voters will win money prizes paid in Bitcoin, scaling from $10K to $30K for every fighter. It’s a refreshing new tackle crypto payouts, fan voting, and fighter rewards that’s much-needed for the league, courtesy of the UFC’s present associate in Crypto.com.
DAO Maker Begins It’s Endeavor In NFTs With A Maradona Launch
DAO Maker is the most recent cryptocurrency protocol to enter the NFT house; the long-time title in DeFi is displaying curiosity in increasing their scope, and is kicking off with an NFT assortment in partnership with longtime soccer star, Diego Maradona.
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FTX has been aggressive within the sports activities sponsorship house, and now's taking a look at cricket in India, in keeping with stories. | Supply: FTT-USD on TradingView.com
At Final, WAGMI United Secures A Deal
We began overlaying a few of saga round WAGMI United in stories of ‘The Sports activities Slice‘ as early as January, because the aspiring DAO was working via back-and-forth affairs with potential European soccer golf equipment with hopes of securing an acquisition.
The day lastly got here this previous week, as WAGMI United secured a deal to accumulate Crawley City Soccer Membership, an EFL League Two membership that at present sits within the middle-ground of league standings. WAGMI United co-founder Preston Johnson stated,
“Sports activities are speculated to be enjoyable and convey communities collectively. At Crawley City, we’re going to shake up the established order, check out some new concepts, and construct a worldwide group of followers new and previous that may be excited to cheer on the Crimson Devils collectively — stretching from West Sussex to anyplace on this planet with an web connection.”
It needs to be a novel case research that we’ll definitely be keeping track of.
No Extra NFTs For Ghost Recon, However Ubisoft Insists That ‘Quartz’ Will Develop
Within the gaming and esports nook, Ubisoft’s Ghost Recon is finished with NFTs, however the firm has ensured that Ubisoft Quartz will nonetheless be applied in different titles – although what titles are nonetheless unclear. Briefly time, Ubisoft has had fairly a saga round it’s Quartz program.
ESPN Pairs Up With Tom Brady’s Autograph
It’s the first-ever NFT deal for ESPN this previous week, because the sports activities media conglomerate secured a brand new cope with Autograph.io, which can begin with an NFT assortment commemorating the Autograph founder himself, Tom Brady. The gathering will probably be titled Man within the Enviornment: Tom Brady, that includes a 10-part documentary on Brady.
Autograph has executed exceptionally properly partnering with a few of the main sports activities stars, and now might present extra curiosity in partnering with media and distribution companions that might amplify Autograph’s work on one other stage.
FTX In Discussions With Fantasy Cricket League MPL
In line with stories over the previous week, FTX is reportedly trying to parlay an entry into the Indian market alongside a cope with main cricket fantasy platform, Cell Premier League (or MPL), which relies in India. There are few sports activities verticals left that FTX has left untouched. Studies state that FTX is exploring an funding in MPL via a Sequence E funding spherical that will worth MPL at roughly $2.5B; the likes of Sequoia Capital India and RTP World are already concerned as traders as properly.
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